I own end-to-end design and discovery, and work closely with customers and engineers until features are shipped.
Then AI rewired my process.
I built a design environment AI actually works well in with structured context, tool connections, and slash commands.
Every project now starts by talking to the codebase.
Now I rely less on engineers to tell me what's feasible or what edge cases to consider.
I pull company-wide context into every design decision.
I pull data from Linear, Notion, Slack and PostHog via APIs — so my designs are better informed.
So I make sharper design decisions, faster.
I use AI to spot patterns and pressure-test ideas before I commit to them.
I think in whole products, not just screens.
With the full picture in reach, I make product calls — not just design ones.
And build systems that help the whole team.
UX guardrails and agents that support design and engineering to do their best work.
Hi, I'm Freya Stockman, a AI Native Senior Product Designer currently working in AI with a background in neuroscience and business. Teams trust me to take products from zero to one, including 100+ initiatives across AI agent governance.
I lead design end-to-end for the TaskOps team at Relevance AI — and being AI-native changes what that means: I design with the whole problem in reach, reading the codebase, pulling live product data, and shaping the roadmap — not just the screens.
I keep our decisions in a searchable second brain of files, so the team — and our AI tools — stop re-solving the same thing.
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Own the roadmap
I turn unclear problems into a concrete brief the team can build from.
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Design end-to-end
I do the research, flows, and UI to ship products people want to use.
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Hands-on in code
I read the codebase and make small frontend fixes myself, so UX decisions match how the product actually works.
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Design 0 to 1
I take products from zero to one, leading strategy and delivery and working closely with engineers.
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Build AI workflows
I design systems that keep teams making consistent UX decisions, right in the codebase.
// MY OPERATING SYSTEM
I've turned my design process into a system of commands and tools. Click to explore.
Hover a node
// RECOMMENDATIONS
Inga Pflaumer Engineering Manager · Relevance AI
“I had the pleasure of working with Freya at Relevance AI across two very different team environments – first in the Experimental team and later in Workflows – and she consistently impressed me in both.
In the Experimental team, Freya stood out for her initiative and speed of context absorption. She has a rare ability to step into ambiguity, quickly understand the broader product and technical landscape, and start contributing meaningfully without needing excessive direction. She doesn’t wait to be told what to do – she identifies opportunities, proposes improvements, and moves things forward.
In the Workflows team, her role required a different set of strengths. Beyond design execution, she took on significant responsibility in project organisation, work planning, and surfacing risks early. She helped create structure where it was needed, ensured stakeholders were aligned, and maintained momentum across complex initiatives. Her ability to balance creative thinking with operational discipline made her a highly reliable partner for engineering and product.
Freya combines strategic thinking, strong ownership, and a calm, pragmatic approach to delivery. She elevates the teams she works with and can be trusted with both ambiguity and execution-heavy environments. I would gladly work with her again.”
Josh Jackson Product Lead · Relevance AI
“I worked with Freya on a ton of projects but most recently on building out our meeting agent offering, and she was incredible to work with. She brings a really strong design instinct to both discovery and delivery, and has a great knack for turning fuzzy problems into clear, usable experiences.
What really stands out about Freya is how far beyond the typical designer role she goes. She doesn’t just design flows, she writes code when needed, even building her own slide decks with custom motion graphics so customers can actually use and experience the product. On top of that, she brings a ton of energy to the team and is always coming to the table with ideas, opinions, and enthusiasm. She’d be a huge asset to any team.”
Faria Anzum Senior Product Designer · Relevance AI
“Freya brings relentless energy and clear ownership to every project she touches. She actively seeks out customer pain points and turns them into practical improvements.
One example is her work on technical error messages. She noticed that all our error messages in the platform were very technical with no clear explanation of how to fix them. Instead of treating them as engineering artefacts, she reframed them for non-technical users, formed a small cross-functional triad, and drove work through to delivery so the messages could be understood by non-technical users with clear call-to-actions. This work was innovative, leveraging LLMs to interpret error codes, reducing the need for hard-coded error messages.
Freya also led the Builder Unification project end to end. She brought together product designers, product managers, and founders to map the full agent-building journey, identifying friction across the experience. She didn’t just document flows, she created alignment and a shared direction for how the system should work as a whole.
I’ve consistently seen Freya take full ownership of ambiguous problems, proactively surface issues others miss, and push them to resolution. She doesn’t wait for permission, she makes progress. Any team would be genuinely lucky to have her.”
James Earnshaw Lead Product Designer · Ubank
“As a design leader, one of the greatest privileges is spotting the next generation before they fully step into their power. At UBank, I had the chance to work alongside the exceptional Freya Stockman. I was blown away by her ability to get to the heart of a design challenge, her unwavering tenacity for problem solving and design acumen. The curiosity. The hunger. The spark. And yet, she kept levelling up and her energy pushed others to grow too.
Watching her thrive from the sidelines has been one of those career moments that brings genuine joy. She’s not just a diamond anymore, she’s carving out what design looks like in an AI-powered era. The future of design is brighter because people like Freya are shaping it. And I couldn’t be prouder to cheer her on.”